by TreeHugger
‘Best’ Green Brands List Implies That Greenwash Works
6:00 am in automobiles, branding, Business & Politics, toyota by TreeHugger
Car makers do well in the public's perception of green companies. Illustration by wallygrom (busy at work) via flickr and Creative Commons.
Interbrand has come out with their list of the world's 'best' or top 50 green brands. And as they say in their report analysis, "a number of brands on the Best Global Green Brands table show large gaps between performance and perception."
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