You are browsing the archive for greenwashing.

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Is WWF Selling Out Endangered Forests to Corporations?

11:40 am in Business & Politics, deforestation, forestry, greenwashing, indonesia, world wildlife fund by TreeHugger

WWF logging photo Image: Screenshot via Pandering to the Loggers The World Wide Fund for Nature established the Global Forest and Trade Network 20 years ago to increase and ensure sustainability in the global timber trade. But it's doing almost the opposite—allowing the same habitat-destroying practices to continue but, even worse, endorsing them with their trusted panda logo—according to a new report by Global Witness. ...Read the full story on TreeHugger

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Green Marketing Is Over. Let’s Move On.

10:31 am in Business & Politics, consumerism, greenwashing by TreeHugger

via internet business politics Joel Makower of GreenBiz has an interesting opinion piece on green marketing. He states, "There's plenty of hard work to do on the journey from here to sustainability. Dilly-dallying with green-marketing come-ons is a distraction." His argument is compelling, citing how green marketing has failed to produce results for changing the types of goods we purchase. Is he right? Is our 20-odd year attempt at marketing "sustainable" goods a failed push for changing the face of consumerism? Or might there still be hope?...Read the full story on TreeHugger

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Ask Pablo: Will a "Water-Saving" Hot Water Recirculation Pump Really Save Me Money?

11:35 am in bathrooms, energy, greenwashing, heating, Science & Technology, water conservation by TreeHugger

hot water faucet image Image credit: Shaylor, used under Creative Commons license. Dear Pablo: I am considering getting a hot water recirculation pump. They claim to save a lot of water and I am wondering if this makes up for their energy use. Should I get a hot water recirculation pump? Hot water recirculation pumps are a convenient way to ensure that you have im...Read the full story on TreeHugger

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Project Ocean Is "Retail Activism" at its Best

5:11 am in Business & Politics, buy local, corporate resonsibility, Culture & Celebrity, exhibits, Food & Health, greenwashing, Science & Technology by TreeHugger

fish window photo Photo: B. Alter Here's a new catch-phrase: retail activism. It refers to stores that get involved with political issues to raise awareness, raise money and presumably sell stuff. A great example in London right now is taking place at Selfridges' Department Store (think Saks Fifth Avenue in the USA) which is really pushing out the boat with their new campaign Project Ocean. It's five weeks of programmes highlighting the impact of overfishing the oceans. With a million people a day passing their spectacu...Read the full story on TreeHugger

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