by TreeHugger
Perception vs Reality: What the Environmental Movement could Learn from Rolling Stone
10:34 am in business, Business & Politics, marketing by TreeHugger
Rolling Stone advertisement circa 1985
Canadian advertising exec Terry O'Reilly has a hit radio show, the Age of Persuasion, that looks at the history of advertising and explains how it works. He was the opening speaker at this weekend's Ontario Heritage Conference, which focused on changing perceptions. And while he was there to speak about the image of heritage, it could have just as easily have been about the environmental movement. O'Reilly said:
One of the most difficult tasks marketing can undert...Read the full story on TreeHugger
